Phone cases are a popular must have for many smartphone owners. The motivations for buying cases are vastly different – some people emphasize the practicality and protection, while others are more interested in a case that represents their personal style.

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    A similar 5 main groups of people who buy phone cases:

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• Durable protection—these people are looking for a solid, quality case that will protect their phone;

• Fashion and style—this group of people places the utmost importance on the aesthetics of the case;

• Practical fashion—this group also cares about the case’s aesthetics, but they’re more sensitive to cost;

• Basic protection—this group is the least selective; they want a functional case to protect their phone, but they’re not particularly picky;

• Tech enthusiasts—these people are savvy and generally enthusiastic about all things tech.